What NOLA’s Random Acts of Skywriting Can Teach You About Internet Marketing

What NOLA’s Random Acts of Skywriting Can Teach You About Internet Marketing

If you’ve watched the news over the last few days – or just happened to look up at the sky – then you probably already know that a local businessman has been offering his version of a random act of kindness in a wholly unexpected way. With clear blue skies all around, he’s been hiring a pilot to leave skywriting messages across town. Instead of the usual “Come Eat at Joe’s,” or “Marry Me!” these skywriting messages are a bit simpler and more uplifting. Rather than advertising, New Orleans residents and commuters have been seeing smiley faces and encouraging words like “Relax” written above for all to see. Besides being fun and newsworthy, these random acts of skywriting actually offer a few bits of brilliant marketing insight. In fact, here are three things you can learn from them: #1 It’s Good to Advertise in Places Your Customers Already Look While our skywriting hero could have taken out an ad or started a webpage, the brilliance of this campaign is that it’s literally hard to miss. That’s a good thing for business owners and marketers to remember, because it’s easy for us to want to attract customers via the channels we like to use. If we prefer Facebook, but our customers like Google, then trying to reach them our way is always going to be an uphill battle. If you know where your customers already like to hang out, online or off, consider taking your message there first. #2 You Can Always Generate Buzz by Doing Something Unexpected There is a fine line between the unexpected and the downright bizarre,...
“My Business Needs More Customers” – Try Injecting Some Pizzazz (VIDEO)

“My Business Needs More Customers” – Try Injecting Some Pizzazz (VIDEO)

My business needs more customers Find yourself saying that your business needs more customers lately? Sure you’ve got a few, but you need quite a few more to reach your goals. This Indian restaurant saw a huge increase in their customers when they added a new naan dough delivery method which turned the restaurant into a tourist sensation. Notice in the video below, no one even mentions the taste of the naan. I’m sure it’s good, or at least good enough. But the main draw is the showmanship… the pizzazz. Maybe there’s just something about your food flying through the air that people just can’t get enough of. Or perhaps it’s just as simple as finding a way to stand out. We’re pretty sure it’s the latter. People love uniqueness, they love to be wowed. So, if your business needs more customers, find a way to inject some Pizzazz. Find a way to stand out, wow your customers, and people will talk.. and people talking turns into more customers for your...
Has New Orleans become “Pretty Dead”? (VIDEO)

Has New Orleans become “Pretty Dead”? (VIDEO)

As a New Orleans web presence optimization company, it’s important for us to keep you in the loop of updates of our fair city. One of our most important industries here in New Orleans is tourism. If our nightlife and party scene is ever described as dead, then we’re in trouble. This promo video for Adam Devine’s new show answers the question “Has New Orleans become Pretty...

“I need website traffic” – What to do when you come to this realization

“I need website traffic” You quietly whisper this phrase to yourself while looking at your website’s stats. Your website traffic is low. Sales aren’t where they could be. Revenue isn’t where you thought it would be. You feel like people just DON’T CARE about your business. I know because I’ve been there. Hell, I’m there RIGHT NOW. Pretty surprising for the person behind a web marketing company to admit that, right? Well, it’s true. It wasn’t always like this. Since our start in 2007, WebNola has been through periods of slow-but-steady traffic numbers with a few periods of peak traffic. Our peak traffic was due to a few things, but you might be surprised to find that our website stats have nearly ZERO correlation with the amount of sales we’ve gotten. Basically, some of our highest traffic time periods were our lowest revenue periods. Website traffic doesn’t equal sales. Not by a long shot. So when you say “I need website traffic”, do you really mean “I need more sales revenue from my website”? That’s an important distinction to make. Here are a few reasons why our website peak traffic periods didn’t correlate with our biggest revenue periods: 1)  Content marketing (articles, blog posts, infographics, social media, content curation) traffic does drive traffic to your site, but these people are about the farthest thing you can get from “hot leads”. Chances are these people will never purchase your services. If they do, it might take them 10+ trips to your site to finally convert from a visitor to a buyer. Content marketing is a marathon, not a sprint. We messed up...
Become more successful in business by following Pele’s “blueprints for success”

Become more successful in business by following Pele’s “blueprints for success”

Soccer star Pelé is one of the most successful figures in soccer history, and it wasn’t by accident. He had a specific path to his success that he followed along the way. He called it his “blueprint for success“. Pelé’s blueprint for success may be intended for sports, but his principles certainly apply to business as well. Use the button below to take a look, then apply those blueprints to your life and business! Pele’s Blueprint For...
How do you use a javascript plugin with WordPress? (VIDEO)

How do you use a javascript plugin with WordPress? (VIDEO)

Question on twitter “Does anyone know how to use a javascript plugin with WordPress?”. This is an interesting question, and it’s one I’ve dealt with quite a bit. The terminology of “plugin” threw me off a bit. Usually WordPress plugins are called plugins and javascript plugins are called scripts. So without further ado, here’s what I had to say about it. I have to say, this video was enjoyable. I think I’ll do these more...
4 secrets that the top 5% achievers already know (VIDEO)

4 secrets that the top 5% achievers already know (VIDEO)

Here’s a little motivation for anyone, from small business owners to entrepreneurs to people stuck in dead-end jobs. Here are some secrets that only the highest achievers know. Rundown of the video: 1) Cut your excuses in half, and double your action Make 10x as many calls, double your productivity. Success is a numbers game. Outwork the competition. 2) Leave the Herd To have the results the top 5% have, you have to do what the other 95% don’t have the guts and the will to do. 3) Dig Grit The number one factor of success is grit. Don’t give up. Be persistent. 4) Get Fit to Be Of Use Become more physically fit so you can help more people. Watch the full video...
Hipsters Love French Quarter Fest 2014

Hipsters Love French Quarter Fest 2014

Ok, so maybe this humorous video is more about Rock & EDM festivals, but some of these definitely make sense for New Orleans’ own French Quarter Fest. Don’t forget about the free shuttle with $10 parking. Suncreen and hat are basically necessary. Get the French Quarter Fest app on iOs and Android to keep yourself in the know. Have fun and be safe this...

To do list + Project Management SUPER COMPARISON! (VIDEO)

[powerpress] Here’s a video I did to help you compare all of the to-do lists and project management solutions out there. Hello, this is Jeff of Webnola. Today we’re going to talk a little bit about to do lists and my quests to find the perfect one, or the perfect one for me. This is a quest that’s been going on for probably more than five years trying to find the perfect one so I figured I’d save you guys a lot of time maybe (hopefully) and tell you which one I ended up on and I’ll take you through all my thought processes along the way. In this comparison we compare ToodleDo, ToDoist, Remember the Milk, Wunderlist, Any.do, GQueues, Pocket Lists, Carrot, 2do, Asana, Wrike, Podio and Wedoist. What you’re seeing here is a Google Drive Spreadsheet which I used to compare all the different features and you’ll see they’re separated into two different categories, to do and project management. To do being something that’s more along the lines of day to day recurring tasks like something you might have to do once a week, once every weekday. Project management is a little bit more involved like sub-tasks and assigning people projects, stuff where you’re going to be collaborating with people a lot, alright? So we’ll just, we’ll start at the top. One of my biggest needs was Android, pretty much all of these are kind of important with the exception of iOS app because I don’t really use iOS anymore. So Android is really important. I needed something that had a web browser interface, recurring tasks are...
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