Ever get one of those sketchy domain notices in your mailbox? You NEED to watch this. (VIDEO)

Listen to the audio-only Podcast version below: [powerpress] Hey guys, this is Jeff Couret – owner of WebNola a web marketing company specializing in web design and today we’re gonna talk a little bit about what to do when you receive one of these. It is the Domain Registry of America, it is a domain name expiration notice. Hmmmm, that’s strange I didn’t never heard of these guys before (actually have) but what they’re trying to do is the use an opportunistic tactic to try to trick you into switching your domain registrar over to them. So here’s the problem with this, they’re charging about three times as much as any other domain registrars gonna charge. One year, thirty-five dollars. Two years, sixty dollars. Five years, a hundred and twenty dollars. Alright so what they’re doing is they’re taking advantage of two things first this the they’re taking advantage of the fact that they know you’re not gonna fully read all of this and there’s a couple paragraphs of text which you should probably read but if you did you see that on it says a “”you must renew your domain name to see to retain exclusive rights to it on the web and now is the time to transfer and renew your name from your current registrar to the domain registry of America”. They’re banking on the fact that you’re not gonna know what that means. They’re banking on the fact that you’re not going to read this at all you’re gonna be so “I owe money, guess I’m gonna pay it”. And they’re probably making a ton...

13 ways to get your website built (pros and cons of each) (VIDEO)

Youtube video version: Listen to the audio-only Podcast version below: [powerpress] Hey, how are you doing? This is Jeff of WebNola, a New Orleans Web Marketing company specializing in Web Design and today we’re going to talk a little bit about the different ways you can get your website built. I came up with 13, that’s all I could think of. And I could be wrong but I think that’s everything. I’m also going to be discussing the pros and cons of each way. So let’s get into it. 1) Freelancer with little-to-no experience The pros are that it’s probably going to be pretty affordable, they’re kind of learning on your dime, so it’s going to be affordable, they’re not going to charge you very much most likely. Cons are that it’s probably not going to be high quality, again they’re learning on your dime. Another con is that with a freelancer, if something happens to him/her, if they take a new job, get hurt, killed (god forbid, anything like that) they’re just one person so unfortunately your stuff might be just gone. It happens a lot with freelancers. 2) Experienced part-time freelancer Pros are that again it’s going to be affordable, not as affordable most likely as the inexperienced guy, it’s going to cost a little bit more than that but in the grand scheme of things it’s going to be pretty affordable. The cons are that they’re part time, that means they probably have a full time 40-hour-a-week job, and they’re doing this on nights and weekends. Well, what happens when you need some help… between 9...

Yelp called me today to sell me advertising – and now I’m scared

Today I got a call to my personal line from a number I didn’t recognize. It was a cold call from a salesman from Yelp.com who wanted to sell me a six month package of advertising to be at the top of the “Web Design” listings in New Orleans. Supposedly 500 people per month search for Web Design in and around the New Orleans area on Yelp. Now, WebNola currently does have a profile on Yelp. At the time of this writing, (1/30/14), it has gotten very few views and even less referrals to my website. I would be shocked if WebNola generated a single dollar from the listing. It has also gotten zero reviews at the time of this writing. The salesman said it would be $300 per mo for 500 “recommendations” (aka impressions) at the top of the relevant search results. If I paid $350 a month, they’d also produce a video for me. Either way, I’d be locked into a 6 or 12 month plan. I told the guy to send me everything in writing, which he did. I told him I’d think about it. And to be honest, there was a lot to think about. First, it’s a lot of money. 500 impressions for $300 is a lot, no matter how you slice it. But if it gets a few new customers it’s really not THAT bad. Most people claimed they didn’t get a single customer from their Yelp advertising investment, though – at least from what I read online. Of course, there’s no trial to see how it works. Always a good sign, right?...

How to Market Your Business on Instagram: 7 Fantastic Examples

How to Market Your Business on Instagram: 7 Fantastic Examples Instagram is becoming a powerful advertising tool for businesses as well as a great way for individuals to increase their social reach and become popular across a network using images. Many major corporations are using Instagram to advertise their products and increase their social reach just as they would on platforms like Twitter, Facebook or YouTube. In order to get some insight on how you can use Instagram for your business, we have collected seven great examples of businesses who are using Instagram effectively to advertise their products and services. 1) Marc Jacobs This popular fashion designer constantly posts new fashion items that have been created as well as excellent outfits to help attract new audiences to their products. Instagram is popular for posting fashion ideas and daily outfits by keeping up with this trend and including links to products, Marc Jacobs is effectively advertising their products across this network. 2) Red bull Red bull has had ongoing creative advertising pursuits and they to are using Instagram to show off their marketing techniques, their products and their sponsored athletes. You can follow a wide array of different events that red bull sponsors and creates every year. 3) Vans The popular shoe and skateboarding company has been showing off their products and sponsored athletes quite effectively using their Instagram account. With attractive displays as well as great pictures from their skateboarders, vans has made some inspiring stuff on Instagram. 4) Forever 21 Many of the outfits that are displayed across Instagram in popular fashion choices are from forever 21. The...

Should Your Next Business Website be Template-Based?

Should Your Next Business Website be Template-Based? If you ask the average New Orleans business web designer about website templates, they’ll probably advise you not to use one. There are some pretty solid reasons for that recommendation: Traditionally, web templates have been quickly thrown together, have lots of extraneous code that can cause problems, and just don’t look professional or customized enough to give you the web presence you need. That doesn’t necessarily mean your next website shouldn’t be template-based. If that sounds like a riddle, consider that more and more New Orleans web designers (WebNola included) are starting to take existing templates and use them as a base for fully customized websites. In the same way that chicken stock needs a little extra flavor, but can be used as a base for better soup, there are some advantages to starting your site with a good template: Building business websites with templates is faster. While most experienced New Orleans web designers and programmers can work pretty quickly on the basics, why duplicate work when a lot of the basics are already in place? Building things like text styles and image sections might not take a lot of time, but it does still take some time. Add all those minutes and hours together, and you can see how beginning with those elements in place could shave a couple of weeks off of the time it takes to launch your new business website. Template-based websites cost less. Because time is essentially money in our industry, the same concept holds true for your budget. By having the basics out of the way...

Could You Be Getting More From PPC Management?

A lot of businesses like to set up pay-per-click accounts once and never check them again. But, that’s no way to manage your Internet advertising, especially when you consider the opportunities and costs that can come with placing your ads in Google and the other search engines. Savvy business owners and executives rely on ongoing PPC management to get more for their money. That’s because having a professional oversee your search advertising campaigns can be an easy way to increase the ROI you get from your budget through: Better keyword selection. Selecting keywords for your pay-per-click campaigns is easy, but finding the right ones (the ones that lead to sales opportunities and not just traffic) isn’t so simple. Unless you have a lot of experience with search advertising, it’s hard to miss out on the most profitable opportunities. With ongoing PPC management, you can have an expert team finding the right markets for you to compete in. Smarter keyword bidding. In the same way, a lot of business owners and managers don’t really know how to bid for maximum efficiency. They know that the top two or three positions get the most views and traffic, but may not realize that those positions can also be the least efficient, since information-seekers don’t go farther down the page, while serious buyers do. Using experience and analytics, a trained PPC professional can help you get bigger results while reducing the amount you bid for each keyword. Higher efficiency and quality scores. Because pay-per-click schemes combined bid prices and quality scores, having a highly relevant ad, with a strong click-through rate history, is...

5 Things New Orleans Entrepreneurs Need to Know About Web Design and Online Marketing in 2014

Starting a brand-new company is the business equivalent of an extreme sport – something that can feel both dangerous and exhilarating at the same time. Armed with the right idea, and a little bit of advice, you can get your new venture off the ground quickly. But, note that there are some pitfalls to look out for, as well, especially when it comes to web design and online marketing. With that in mind, here are five things we definitely think every New Orleans entrepreneur should know about building a web presence in the digital age: 1. Great websites aren’t built overnight. Although a lot of vendors advertise that they can successfully complete and launch a website in a matter of days, don’t be fooled. Even if your creative team is starting from a template, they are going to need at least a few weeks to customize it and give you the web presence you need, not just the one that’s easiest to build. 2. Launching your new website is only the beginning. Although new business owners like to see shiny websites with fantastic visuals, the real challenge isn’t in launching the site, but promoting it through search engine optimization, social media marketing, email newsletters, etc. It’s okay to appreciate the artistic value of your new site, but make sure you and your creative team are working together on a comprehensive Internet marketing plan, too. 3. Good online marketing starts with research. Speaking of internet marketing, it might surprise you to know that the most important step in promoting your business is understanding your customers and the market in general....

Website Call Tracking

WebNola is proud to announce our call tracking service starting at only $50/mo WebNola Call Tracking offers the following features: 8 tracking numbers Up to 100 minutes of call time See what keyword callers typed into search engines to find your website See if calls came from search engine optimization or Pay-per-click campaigns Integration with Google Analytics to see what keywords and campaigns are most effective for generating phone calls Call recording Automated message that tells you where a call came from when you answer the phone before you talk to the caller (help you make the sale!) Dashboard to see a list of calls and their information to get an at-a-glance view of your phone history Many other features included! Did we mention this starts at only $50/mo! Contact us now for more info – Call 504-484-9326 or visit our contact page today to learn...

4 Lessons Every New Orleans Business Should Pick Up From Black Friday

Now that the mass commercial opportunity/social experiment that is Black Friday is behind us for another year, it’s time to do more than simply look at what we purchased (or missed out on) by waking up ridiculously early. Here are four lessons every New Orleans business should have picked up on Black Friday: 1. Low prices are always an attention-getter. This concept is almost as old as human history. Wherever you find any kind of business or commercial competition, you’ll find one vendor trying to undercut another. That’s because, with all other things being perfectly equal, buyers will always tend to prefer lower prices, even in business-to-business settings. So, if you want to make a “splash” in the market, having a fire sale on everything is a good way to make an impression.  2. You can actually lose money, and credibility, with the wrong offer. Although low prices might get attention, they don’t always bring the right kind of attention. For one thing, certain types of products and services (those that are thought of as being “premium” or “exclusive”) should rarely be discounted very much to maintain the impression of high quality and value. And for another, if you always have predictable sales, customers will learn to wait for them. How many people put off their holiday shopping until Black Friday every year? Do you want your buyers to do the same while waiting for your discounts? 3. The key to “stealing” another company’s customers usually comes down to one thing. If there is one area of human nature that’s consistent, it’s that we are all creatures of habit....

How Small Businesses in New Orleans Can Stand Out Online

Does having a small business, or even a brand-new one, necessarily mean you have to have a big marketing disadvantage to larger and more established competitors? We don’t think so, and experience seems to be on our side. Although some new companies certainly do struggle to get the attention they deserve, we have seen time and time again that New Orleans small businesses can compete with anyone – both locally and nationally. The key is to realize that being small (or a startup) doesn’t have to be a disadvantage. You just have to leverage your strengths, and the opportunities that you have that might not be available to your bigger competitors. Here are just a few of the ways you can stand out as a small business in New Orleans: With a creative name, business website, and visual identity. Your businesses name, website, and logo are often the first things people will notice about your company (especially if you don’t have a retail location). Don’t just settle for the first things that come to mind – look for designs and color schemes that make buyers want to know more from the first look. By showing off a bit of personality in your marketing strategy. One big disadvantage of running a big company is that there are lots of different departments, advisers, and even lawyers… each of which might have different ideas about the best ways to communicate with customers. As a small business, though, you can show off a little bit of personality, some flare, and even a sense of humor. These are attractive qualities to most customers. Through...

Ask WebNola: Should I schedule my company’s social media updates?

Any online marketing partner can tell you that one of the keys to successfully finding new customers through social media is to post new content, updates, and material consistently. But how can you do that if you are continually busy and don’t have time to log in to your profiles on a daily basis? The answer, at least for a lot of business owners and marketers, has been to schedule social media marketing updates in half the time. Using tools like TweetDeck and HootSuite, they simply plug in the messages, links, etc., that they’re planning on using in the future, and then schedule them for release at a certain time. All in all, that sounds like a great way to keep your social media marketing on track while devoting your workday attention to other issues. But, is extensive social media scheduling really a good thing? As it turns out, the answer is a bit more complex than a simple “yes” or “no.” That’s because, although the convenience of batching social media marketing tasks together makes a lot of sense, there are some risks to keep in mind, too. Here is what you absolutely have to know: Social media scheduling tools and apps can help you keep your plan on track. There is no denying that most of us have enough to do already, and that social media marketing can require a huge investment of time, especially during the first few months when you’re still learning about profiles, messages, and other details. If using these tools gives you a chance to try methods or ideas you wouldn’t have otherwise, that makes them useful. The farther ahead of time you schedule your social...

How SEO is kind of like your car’s MPG (VIDEO)

A video by Jeff Couret with a (hopefully) helpful metaphor for understanding SEO. Listen to the audio-only Podcast version below: [powerpress] Hey everybody this is Jeff Couret at WebNola.com, a web marketing company based in New Orleans and I want to talk to you about a little bit about a cool little idea I came up with today about a way of thinking about SEO. So everybody here probably knows what SEO is but just to be clear, it stands for search engine optimization which consists of methodologies of getting your website higher placed on search engines such as Google which can often times make the difference of making a lot of money or a little bit or none at all. So SEO (that’s search engine optimization) and MPG, that is a vehicle term in case you’re not familiar (stands for miles per gallon) which is the fuel efficiency of your vehicle or miles you get per gallon you purchase into your gas tank. So today I was curious and I just started using an app called Fuelly to check and see how my vehicle was doing with gas mileage and I realized the MPG was pretty low compared to the different owners of my car who also have the same exact year make and model as my car they’re getting much better fuel efficiency than I am so I’m like “something’s gotta be up here”. So I go to Google and I did a search and the first result was the 28 factors that can positively and negatively affect your car’s MPG so I’m like “that’s kind of...

How to Steal Customers Away From Your E-commerce Competitors

Most of the articles and ideas you’ll find on e-commerce Internet marketing revolve around finding new customers. But, where do all those new buyers come from? More often than not, they are already doing business with someone else, which means you have to take them from your competitors. Once you realize that you’re in the business of taking e-commerce customers rather than finding them, you can start to think about marketing your online store differently. Here are 12 of the best tactics that let you steal customers from other e-commerce sites: 1. Point out the differences between your store and theirs. To online shoppers who are just browsing through different stores, different retailers might seem very similar. Why not devote a page on your site (or even a banner ad at the top of the homepage) that explains the differences? 2. Offer more buyer resources. In the digital age, finding retailers isn’t difficult, but making the right buying decision among so many different competing products is. The more buying guides you have on your site, the easier it is for customers to find what they really want, and to come back to your site again and again. 3. Add a stronger review system to your online store. Customers don’t usually trust what retailers and manufacturers have to say about their products. But, they do trust other customers like themselves, so institute a detailed review system that lets people share their opinions and feedback. 4. Give better guarantees to customers. People love to know that their purchases are protected, and that they can get their money back quickly and easily...

7 Things You Can Learn About Internet Marketing From the U.S. Government Shutdown

While the political fallout and public budgetary ramifications of the latest prolonged government shutdown will be debated by pundits and students for years to come, there are actually a few lessons Internet marketers can pick up from the experience, too. Here are seven of the most important, so you can avoid similar gridlock when it comes to your own online marketing efforts: 1. Getting extra opinions isn’t always a good thing. It isn’t just the House of Representatives that often succumbs to internal squabbling – we see it in client meetings all the time. When lots of different departments and viewpoints are involved – with no clear priorities or decision-making chain in place – your business web design or Internet marketing project can come to a screeching halt. 2. Focusing on your competitors can lead to bad decisions. Political observers say that one of the biggest causes of the shutdown has been politicians focusing on their opponents, rather than their constituents. The same can happen with your business online; pay too much attention to a competitor’s SEO or email campaigns, for example, and you can lose track of your own message and priorities. 3. Allocating resources is just as important as generating ideas. Of course, the biggest debate in government right now is how much money the government should actually have, and how it should be spent. Businesses of all sizes also have finite budgets and resources, and it’s important to focus them on the campaigns that matter, rather than moving from one “hot topic” to the next. 4. One project or issue should never overshadow everything else in...
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