What NOLA’s Random Acts of Skywriting Can Teach You About Internet Marketing

What NOLA’s Random Acts of Skywriting Can Teach You About Internet Marketing

If you’ve watched the news over the last few days – or just happened to look up at the sky – then you probably already know that a local businessman has been offering his version of a random act of kindness in a wholly unexpected way. With clear blue skies all around, he’s been hiring a pilot to leave skywriting messages across town. Instead of the usual “Come Eat at Joe’s,” or “Marry Me!” these skywriting messages are a bit simpler and more uplifting. Rather than advertising, New Orleans residents and commuters have been seeing smiley faces and encouraging words like “Relax” written above for all to see. Besides being fun and newsworthy, these random acts of skywriting actually offer a few bits of brilliant marketing insight. In fact, here are three things you can learn from them: #1 It’s Good to Advertise in Places Your Customers Already Look While our skywriting hero could have taken out an ad or started a webpage, the brilliance of this campaign is that it’s literally hard to miss. That’s a good thing for business owners and marketers to remember, because it’s easy for us to want to attract customers via the channels we like to use. If we prefer Facebook, but our customers like Google, then trying to reach them our way is always going to be an uphill battle. If you know where your customers already like to hang out, online or off, consider taking your message there first. #2 You Can Always Generate Buzz by Doing Something Unexpected There is a fine line between the unexpected and the downright bizarre,...
“My Business Needs More Customers” – Try Injecting Some Pizzazz (VIDEO)

“My Business Needs More Customers” – Try Injecting Some Pizzazz (VIDEO)

My business needs more customers Find yourself saying that your business needs more customers lately? Sure you’ve got a few, but you need quite a few more to reach your goals. This Indian restaurant saw a huge increase in their customers when they added a new naan dough delivery method which turned the restaurant into a tourist sensation. Notice in the video below, no one even mentions the taste of the naan. I’m sure it’s good, or at least good enough. But the main draw is the showmanship… the pizzazz. Maybe there’s just something about your food flying through the air that people just can’t get enough of. Or perhaps it’s just as simple as finding a way to stand out. We’re pretty sure it’s the latter. People love uniqueness, they love to be wowed. So, if your business needs more customers, find a way to inject some Pizzazz. Find a way to stand out, wow your customers, and people will talk.. and people talking turns into more customers for your...

“I need website traffic” – What to do when you come to this realization

“I need website traffic” You quietly whisper this phrase to yourself while looking at your website’s stats. Your website traffic is low. Sales aren’t where they could be. Revenue isn’t where you thought it would be. You feel like people just DON’T CARE about your business. I know because I’ve been there. Hell, I’m there RIGHT NOW. Pretty surprising for the person behind a web marketing company to admit that, right? Well, it’s true. It wasn’t always like this. Since our start in 2007, WebNola has been through periods of slow-but-steady traffic numbers with a few periods of peak traffic. Our peak traffic was due to a few things, but you might be surprised to find that our website stats have nearly ZERO correlation with the amount of sales we’ve gotten. Basically, some of our highest traffic time periods were our lowest revenue periods. Website traffic doesn’t equal sales. Not by a long shot. So when you say “I need website traffic”, do you really mean “I need more sales revenue from my website”? That’s an important distinction to make. Here are a few reasons why our website peak traffic periods didn’t correlate with our biggest revenue periods: 1)  Content marketing (articles, blog posts, infographics, social media, content curation) traffic does drive traffic to your site, but these people are about the farthest thing you can get from “hot leads”. Chances are these people will never purchase your services. If they do, it might take them 10+ trips to your site to finally convert from a visitor to a buyer. Content marketing is a marathon, not a sprint. We messed up...
Become more successful in business by following Pele’s “blueprints for success”

Become more successful in business by following Pele’s “blueprints for success”

Soccer star Pelé is one of the most successful figures in soccer history, and it wasn’t by accident. He had a specific path to his success that he followed along the way. He called it his “blueprint for success“. Pelé’s blueprint for success may be intended for sports, but his principles certainly apply to business as well. Use the button below to take a look, then apply those blueprints to your life and business! Pele’s Blueprint For...
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