If you’ve watched the news over the last few days – or just happened to look up at the sky – then you probably already know that a local businessman has been offering his version of a random act of kindness in a wholly unexpected way. With clear blue skies all around, he’s been hiring a pilot to leave skywriting messages across town.
Instead of the usual “Come Eat at Joe’s,” or “Marry Me!” these skywriting messages are a bit simpler and more uplifting. Rather than advertising, New Orleans residents and commuters have been seeing smiley faces and encouraging words like “Relax” written above for all to see.
Besides being fun and newsworthy, these random acts of skywriting actually offer a few bits of brilliant marketing insight. In fact, here are three things you can learn from them:
#1 It’s Good to Advertise in Places Your Customers Already Look
While our skywriting hero could have taken out an ad or started a webpage, the brilliance of this campaign is that it’s literally hard to miss.
That’s a good thing for business owners and marketers to remember, because it’s easy for us to want to attract customers via the channels we like to use. If we prefer Facebook, but our customers like Google, then trying to reach them our way is always going to be an uphill battle. If you know where your customers already like to hang out, online or off, consider taking your message there first.
#2 You Can Always Generate Buzz by Doing Something Unexpected
There is a fine line between the unexpected and the downright bizarre, of course, but it’s never a bad idea to break the usual mold and try something new. In fact, going against the conventional wisdom is even more important these days, because innovative ideas can trend quickly on social media and give your campaigns of viral quality.
You don’t have to reinvent the wheel every day, but get in the habit of looking for new ways to tell the world about yourself and your business.
#3 It’s Just Fun to Brighten Someone Else’s Day
This is true in Internet marketing, but also throughout life in general. If you have the chance to brighten someone’s day (either through your marketing or just by holding the door), take it. For one thing, people love to be delighted and entertained, which could make your campaigns more effective. And for another, it’s a great feeling to put a smile on someone else’s face.
The New Orleans businessman behind the random skywriting messages hopes to keep going, and even expand his efforts (you can support him on his crowdfunding page here). Whether you decide to click through or not, though, there’s one thing that’s just as clear as his message – we can all learn a bit about life and Internet marketing from the positive example he setting.